Why is breaking a bad habit so hard?

Why is breaking a bad habit so hard? We know it's not a lack of trying, or even a lack of awareness that the habit is bad. A study out of Duke University found that 45% of our daily behaviors are automatic.

This is both good and bad. Automatic reactions help us be more efficient. We can stand at the sink and wash dishes while we talk to our partner about the fact that they leave dishes in the sink and it pisses us off. You don’t have to think about how you are washing the dishes: you grab the soap, you put it on scrubby brush, you hold the plate in your left hand, you wash the front side of the plate in a clockwise motion, you flip it over and wash the plate in a clockwise motion, you rinse, dry, put it away, all while griping at your partner! Efficiency. 

How is this not so good? Automatic reactions do not serve us in situations where we reach for a bowl of chips when we’re feeling stress. (You can insert your own bad habit here.)

Behavior change is hard; it requires a rewiring of the brain.

Come join me Thursday evening in our classroom for Wellness Restoration, where I take a deep dive into how you can rewire your brain and finally kick that bad habit of yours, or implement a new one you've been wanting to.


  • Gain more awareness of how to turn your past “failures” into learning and success.
  • Increase your motivation to take the first steps in creating the health and balance you desire.
  • Gain knowledge of how Meridian Integrative Wellness can help you reach your health goals.

Jessica Hill Powell, NBC-HWC, CYT, National Board Certified Health & Wellness Coach
Jessica Hill Powell, NBC-HWC, RYT-200, is a nationally board certified health coach and has expertise centered around holistic wellness and behavior change. From yoga to aromatherapy to neuroscience on behavior change, she is informed by a variety of modalities in her practice, all with one goal in mind: physical and emotional well-being. She loves working with folks who face complex health issues, including autoimmune diseases, diabetes and other chronic conditions because it's so rewarding to witness them heal and take back their sense of well-being, much like she's done in her own life. Jessica in a nut-shell: Mama x4. INFJ. Yogi. Foodie. Feminist. Plant Lover. Creative. Forever Student.

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